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become an early adopter at the outdoor collective and

Save 40%
for life!

Western North Carolina Outdoor Collective

Western North Carolina Outdoor Collective

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We are EXPANDING to a second location in Asheville, with plans to open 5 stores in the next 5 years. This is your opportunity to be a grassroots supporter of the next chapter of the Outdoor Collective by getting your own lifetime membership.  

Sign up now before the campaign goes public!  This is our loud whisper!

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your membership:

  • Helps us open our second location.

  • Advances local non-profits in the outdoor industry.

  • ​Gets you 40% off retail for life! 


and save 40% on all the outdoor stuff you love!
This is truly a once-in-a-lifetime opportunity and this offer is extremely limited.



The problem? Online shopping has skyrocketed. In 2021, ecommerce grew by an astonishing 17.9%, while brick-and-mortar grew by a relatively modest 6.3%. Yet brick-and-mortar still offers something that ecommerce can’t: the ability to touch, feel, and check out the quality of your outdoor goods before handing over your hard-earned cash. To test out several pairs of hiking boots. To get fitted with the right backpack. To try on that new puffy jacket. To actually spend quality time amongst your fellow outdoor enthusiasts. 


The solution? That’s why here at the Outdoor Collective, we are striving to RE-create the outdoor retail experience by placing people at the forefront and welcoming everyone around the campfire. Our neighborhood outdoor store builds retail around community…not without it. We understand there are those who may feel disconnected from the outdoors for many reasons, be it inexperience, accessibility, or economics. That’s why we’re in the business of creating welcoming spaces for anyone who loves adventure.

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Our courtyard plays host to an endless array of events for all manner of outdoor enthusiasts, from backcountry workshops to live music to group rides to non-profit events, and countless other activities that celebrate the wild places we work and play in every day. Here at the Outdoor Collective, we are more than a retailer. Our signature COMMUNITY + COFFEE + BEER + GEAR formula puts community at the very heart of everything we do


Now, we’re hoping to expand! Since 2021, our Black Mountain home has welcomed over 30 member brands and 30 direct retailers, from regional favorites like Astral, Farm to Feet, and Tarpestry to national brands like Smartwool, Garmin, and Free Fly. Our unique membership model has allowed us to showcase and sell premium products from local and regional brands that aren't typically found in stores because we understand that while smaller gear builders make excellent products, they don’t always have the margins to sell wholesale to retailers

More importantly, our current location has welcomed thousands of outdoor enthusiasts from around WNC through our doors for pre-hike coffees and post-climb beers, trivia nights and networking events, women’s road rides and mtb group rides, group workouts and gear swaps. Now, we’re looking to replicate our proven model in Asheville…before opening three more locations across the Southeast over the next three years. That’s five locations in five years!


Don't Take Our Word For It!

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Ryan Carlson
Executive Director:
Wilderness Education Association

“ The Outdoor Collective cares deeply about connecting organizations that provide outdoor activities, opportunities, and resources to people who love the outdoors.”

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Corey Everts
Customer and Fan

“Cool atmosphere with the outdoor gear shop, coffee shop, and beer area altogether.  Knowledgeable staff, great beer selections.  Just a great place to shop and hang out.”


Brad Jeffery
Founder: Made Free

"I love that the Outdoor Collective does a great job connecting local brands to the outdoor industry."

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our new Asheville home will offer...

  • An ideal location in the heart of Asheville's premier shopping district

  • 10,000 square feet of retail space, coworking spots, coffee, and brews

how you can help

Here at the Outdoor Collective we’re community-focused and community-driven. By helping us reach our goal of $500,000, not only are you helping us build a new community-first retail space, but you will also receive a deep discount on gear from many of the best outdoor brands in the industry. That’s what we call a win-win. This is your chance to be a grassroots supporter of the next leading outdoor neighborhood store, a quickly growing retailer that puts people at the center of everything we do.

We know that adventures come in many forms—our reward tiers are no different. We’ve done our best to provide memberships for all pocketbooks.


July 8-28 

  • Trailblazer membership: $500

  • This gets you 40% off for life at all Outdoor Collective locations, including online purchases. This is an EARLY BIRD offer with a limited quantity of memberships.

July 29-Aug. 4 

  • Explorer Membership: $750

  • This gets you 40% off for life at all Outdoor Collective locations, including online purchases.  Once the Trailblazer memberships are gone Explorer will be the next offer.

August 5- Sept. 2 

  • Weekend Warrior membership: $350

  • This gets you 40% off for 3 years at all Outdoor Collective locations, including online purchases.

Wayfarers $50 gets you a $50 gift card and free workshops for a year.


All supporters will also receive a custom 'early adopter' t-shirt.

But HURRY, there are limited slots available at each level.